Tuesday, January 8, 2013

Ratings for "The Cricket Game"

Monday, January 07, 2013
ABC Television Network
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Quick Take for Sunday, January 6, 2013
(Fast Affiliate Live + Same Day Ratings)
ABC's "Once Upon a Time" Returns as the Most-Watched TV Show 
In its Slot, Holding 100% in Adults 18-49 from its Last Airing 
And Growing in Adults 18-34 and Kids 2-11

At 9pm ABC's "Revenge" Outdraws NBC's "The Biggest Loser" Premiere, Retaining 
Nearly All of its Last Airing 5 Weeks Ago in Adults 18-49 and Up in Adults 25-54 

"Once Upon a Time" (8:00-9:00 p.m.)
On its first telecast in 5 weeks opposite Fox's NFL Playoff-fueled lineup (NFC Wildcard Game) and original programming on NBC, the return of "Once Upon a Time" (9.0 million) made ABC the most-watched TV network in Sunday's 8 o'clock hour and also led its time slot across all key Women (W18-34/W18-49/W25-54).  Among Adults 18-49, "Once Upon a Time" more than tripled its lead-in (+244% - 3.1/8 vs. 0.9/2) at 8:00 p.m. to retain 100% of its most recent delivery in the hour on December 2, 2012.  In addition, the Disney-owned drama was up over its last telecast in Adults 18-34 (+4%) and Kids 2-11 (+14%), posting its best numbers since the beginning of November - since 11/4/12.

"Revenge" (9:00-10:00 p.m.)
Also returning after a 5-week break against NFL-driven competition and season premiere programming, ABC's "Revenge" held nearly all of its Adult 18-49 audience from its last telecast (96% - 2.3/5 vs. 2.4/5), while growing its Adult 25-54 delivery (+4%) to its highest rating since November 11, 2012. In the 9 o'clock hour, ABC's "Revenge" (6.997 million) drew a larger audience than NBC's season opener of "The Biggest Loser" (6.976 million) and Fox's comedies ("Family Guy"/"American Dad" = 6.3 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/06/13.
Contacts: Jeff Lindsey (818) 460-5095 / Salima Merchant (818) 460-6847 salima.merchant@disney.com / Pons Rongavilla (818) 460-5615 ponciano.rongavilla@disney.com

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