Tuesday, October 15, 2013

ABC Press Release re: Ratings for 2x03

Rose McIver tinker bell onceuponatimeabc.blogspot.com
Rose McIver as Tinker Bell

Monday, October 14, 2013
ABC Television Network
October 14, 2013
Quick Take for Sunday, October 13, 2013
(Fast Affiliate Live + Same Day Ratings)

ABC Airs Sunday’s Top 2 Broadcast Dramas for the 3rd Straight Week in Adults 18-49

“Once Upon A Time” More than Doubles its Lead-in at 8pm to
Outdeliver CBS’ “Amazing Race” by 28% Among Adults 18-49

 ABC’s “Revenge” Dominates CBS’ “The Good Wife” by 42% in Adults 18-49

 “Betrayal” Continues to Lead its 10 O’clock Drama Competition in Women 18-34 

ABC Sunday Prime (7:00-11:00 p.m. – 5.4 million and 1.5/4 in AD18-49):
Opposite NFL and MLB competition from NBC’s Sunday Night Football and Fox with an NFL overrun and MLB Baseball Playoffs coverage, ABC’s “Once Upon a Time” and “Revenge” were Sunday’s Top 2 broadcast dramas in Adults 18-49 for the 3rd straight week, outdelivering CBS’ “The Good Wife” and “The Mentalist.” 

  • Although facing increased competition, ABC held 100% of its Total Viewers and 94% of its young adult audience week to week.
    “Once Upon a Time” (8:00-9:00 p.m. – 7.4 million and 2.3/6 in AD18-49):
    More than doubling its lead-in at 8:00 p.m. (+109%), ABC’s “Once Upon a Time” dominated its non-sports competition in the hour, outdelivering CBS’ “Amazing Race” by 28% (2.3/6 vs. 1.8/5).

  • Live + 7 Day Ratings:In the first round of L7 for its season premiere, “Once Upon a Time” shot up 46% over its Live + Same Day number to grow to a 3.8 rating in Adults 18-49 in L+7 (versus 2.6 in L+SD). This year’s Adult 18-49 build in TV playback was bigger than last year’s premiere build (+46% vs. +36%).
    “Revenge” (9:00-10:00 p.m. – 6.0 million and 1.7/4 in AD18-49):
    During the 9 o’clock hour, ABC’s “Revenge” defeated CBS’ “The Good Wife” by 42% in Adults 18-49 (1.7/4 vs. 1.2/3).

  • Live + 7 Day Ratings:The season premiere of “Revenge” grew by more than 50% over its L+SD rating, going from a 2.3 to a 3.5 in L+7 (+1.2 rating points). “Revenge’s” L+7 increase with Adults 18-49 was much higher for this year’s premiere than for last year’s opener increase (+52% vs. +34%).

“Betrayal” (10:00-11:00 p.m. – 3.0 million and 0.9/2 in AD18-49):
During the 10 o’clock hour, ABC’s “Betrayal” continued to outdeliver its CBS drama competition in Women 18-34, leading “The Mentalist” by 25% (1.0/3 vs. 0.8/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/13/13.

Jeff Lindsey (818) 460-5095 jeffrey.s.lindsey@disney.com / Salima Merchant (818) 460-6847 salima.merchant@disney.com / Pons Rongavilla (818) 460-5615 ponciano.rongavilla@disney.com

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